The New Orleans Saints quarterback, who before has mostly invested in restaurant businesses, is now investing in UNTUCKit, a clothing line of shirts designed to wear untucked.
UNTUCKit began several years with initial capital of just $150,000 in capital from friends and family. In June 2017, there was an investment of $30 million, led by Kleiner Perkins Caufield & Byers.
The company has seen a compound annual growth rate of over 100% each year that it has been in business. Brees met UNTUCKit founder Chris Riccobono at the 2018 Super Bowl, and eventually wanted to be involved.
Brees will appear in UNTUCKit marketing campaigns across digital and print platforms. The debut campaign launched Monday through an in-home catalogue featuring images of Brees and his entire family.
“I love UNTUCKit because it fits my lifestyle and my family’s lifestyle,” Brees said in a promotional video on the company’s website.
Brees’ first New Orleans-area investment came in 2014 when he brought Jimmy John’s sandwich shops. Brees loved the sandwiches from his college days at Purdue.
Then in May 2015, he bought a quarter share in the Baton Rouge-based restaurant/sports bar Walk-On’s and Happy’s Irish Pub
In January 2017, Brees partnered with Dunkin’ Donuts franchisee Vik Patel to develop up to 69 new Dunkin’ Donuts restaurants in New Orleans, Baton Rouge, Shreveport, Monroe and Alexandria.
Two months later, a group led by Brees invested $10 million into the Lake Charles-based restaurant food delivery company Waitr.
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