Lil Wayne is having a moment. Fresh off the release of his long-delayed “The Carter V” album, the Hollygrove native performed in a pre-recorded Genesis halftime show on TV for Monday Night Football’s matchup at the Mercedes-Benz Superdome between the New Orleans Saints and the Washington Redskins on Oct. 8.
Luxury auto brand Genesis is a new sponsor of Monday Night Football. As part of the sponsorship, the company says in a press release, “a special custom opening each week featuring landmarks and vistas from the host city will introduce that week’s musical artist and flow into the halftime show, which will be presented commercial free, courtesy of Genesis.”
As Adage.com reports, “Each artist selected to appear in ESPN’s new halftime show will have a special connection to the host city, be it of the geographical variety or a bond forged of certain area-specific musical influences. In other words, if a Crescent City native like Dr. John, Lil Wayne or Aaron Neville isn’t free to perform during the Oct. 8 Skins-Saints game in New Orleans, it’s safe to assume that football fans that night will get an earful of zydeco, bounce or jazz.”
Some of the halftime shows are live, some are pre-recorded, as Lil Wayne’s was Monday night. Watch it here.
#Uproar #GenesisHalftimeShow #CV [?] pic.twitter.com/WO6ezDhUKL
— Young Money (@YoungMoneySite) October 9, 2018
#SAINTSNEWS #SAINTS #NOLA